Course Category | Course Name | Course Content | Learning Objectives |
Foundation Course | Fundamentals of Media Management | Overview of media management, including the use of social platforms (Facebook, TikTok, Zalo, etc.) and content creation skills. Understand media management and the necessary tools. | Understand media management and the necessary tools. Grasp fundamental skills in media management and content creation. |
Foundation Course | Data Analysis and Media Insight | Covers data analysis (data collection and processing) and understanding users through behavioral analysis. Understand the principles of data analysis and user insight. | Understand data analysis and user insight. Grasp the skills for analyzing data and user behavior. |
Advanced Courses | Advanced Content Creation and Brand Marketing | Covers the creation of advanced content (video, articles, images) and brand marketing. Understand the principles of content creation and brand marketing. | Understand advanced content creation and brand marketing. Grasp the skills to create and manage branded content. |
Advanced Courses | Multi-Platform Management and Ad Optimization | Covers managing and optimizing ads on various platforms (Facebook, Google Ads, etc.). Understand the principles of advertising and ad optimization. | Understand advertising and ad optimization. Grasp the skills to manage and optimize ads across platforms. |
High-Level Courses | Media Projects and Strategic Design | Covers the design and implementation of media projects and the planning of effective media strategies. Understand media practice and strategic planning. | Understand media practice and strategic planning. Grasp the skills to design and implement media projects. |
High-Level Courses | Integrating Media and the Metaverse | Covers combining media management with the metaverse and its practical applications. Understand the applications and the future of media and the metaverse. | Understand the applications and future of media and the metaverse. Grasp the skills to integrate media and the metaverse. hợp media và vũ trụ ảo. |